Sunday, May 01, 2005

Travel House to market Globus holiday packages

ITC-owned International Travel House Ltd. (ITHL) has tied up with leading group travel operator Globus Cosmos to sell the latter's holiday packages to the Indian traveller.

The alliance with Globus would enable ITHL, one of the largest total travel management companies in India with a presence in 11 cities and a sales turnover of Rs.3 billion ($70 million), to offer its customers a variety of high-end dream destinations.

"Last year, 6.5 million Indians went abroad on holidays. Of this, 50 percent are high-end travellers," pointed out Anil Bhandari, managing director, ITHL. This trend complements the business interest of Globus Cosmos, which specialises in high-end travel services, including personalised itineraries for customers.

High-end travel is a term Globus Cosmos director (sales) Mike A. Schields uses to describe holidays in castles and villas in places like Ireland or Scotland. While promotion of up-market products would be a priority, ITHL would also market affordable tour products of Globus Cosmos. "Globus also offers Cosmos Tours for budget travellers, Monogram Tours for vacations at special destinations and Avalon Waterways for cruises and river rafting," Schields said. However, ITHL would initially promote only five select tour packages of Globus Cosmos, including the European Sampler, Scenic Delight, the Tulip Time Cruise and Switzerland at Leisure.

These destinations, ITHL believes, are most suited to the Indian market and fall under the category of escorted tours. "We are initially looking at sending 500-600 people this year and grow to four-digit figure next year," Bhandari said, pointing out that the number of outbound Indian tourists was expected to grow by 22-25 percent every year.

Source: Indo Asian News Service

1 Comments:

Blogger jitendrasinh said...

i m intreshted to join job in cru.
how can i apply
ple help me
this is jitendrasinh
from india
contect no is 09558801108
ple any job

7:18 AM  

Post a Comment

<< Home