Online Bargain Hunters Hit Travel Agents

British holidaymakers are increasingly using travel agents for research purposes only and then booking a cheaper deal online, it was claimed today.

Around 30% of travellers said they used travel agents to get advice and a quote before buying online, with those aged in their 20s the most likely to do so, the survey from broadband provider Pipex found.

Dominic Crolla, Managing Director at Pipex Internet, said: “As the UK’s first commercial Internet Service Provider, we have watched the internet revolution make a huge impact on how Brits travel over the past few years.

“Broadband allows everyone to be their own travel agent and put together a combination of flights and hotels to suit their individual needs – as well as their wallets.”

The research was undertaken by YouGov who interviewed 1,000 people in October.

Source: Rachael Crofts - http://news.scotsman.com/