Enhanced hotel links in dynamic packaging sector

It appears that travel agents and tour operators will soon enjoy new, dynamic packaging opportunities, following an agreement by Multicom and Pegasus Solutions to offer accommodation through FindandBook, the first ever leisure Global Distribution System (GDS).

FindandBook, launched last year, is a complete travel booking engine for all tour operators and travel retailers. The solution plugs into any web site or can be harnessed within actual, physical agencies and call centres, where sales staff use the technology as a reservations system, calling up FindandBook within their own web site.
The deal, which entails implementing the electronic distribution technology and service of Pegasus, a global provider of technology and services to hotels and travel distributors, allows users of Multicom's FindandBook to sell Pegasus' worldwide network of more than 60,000 hotels through the GDS. In return, the hotels will now reach Multicom's network of agents, operators and online brands.
Agents and operators will also apparently be able to access their own contracted rates with preferred properties, allowing them to build relationships with hotels offering the best fit for their target customers, and focus sales on hotels suited to producing the highest margins.
"Agents and operators selling in the dynamic packaging sector are often totally indiscriminate, and instead of creating targeted offers they generate lists of hundreds of hotels their customers can book with,” claims Rob Howell, Multicom Managing Director.
"Our implementation of Pegasus' technology will enable our clients to focus on hotels worldwide that suit their markets, and negotiate preferential rates in return for driving bookings. This has to be the way forward for the industry."
Peter Fitzgerald, Pegasus Solutions' Vice President of Sales in Europe, the Middle East and Africa, adds that Multicom is playing a key role in powering the leisure travel industry's Internet marketplace. “This agreement is another step forward for the travel sector, and will help agents and operators manage their dynamic packaging opportunities."